Do you feel shy about re-purposing your work?

I’ll explain why you shouldn’t feel that way, and why you should DO IT!

There can be a temptation to continuously create and release fresh, exciting new content.

I certainly understand that we want to continue to provide new and exciting things to keep our audience engaged.

But allow me to give you three insights to consider in terms of why you should also be reusing content you’ve already crafted for your audience.

Consider that your audience has not seen what you think they have seen! 

There is a very good chance that many members of your audience did not see it the first time you shared it. 

Do you have any idea how many things are flowing through their feed? 

Do a quick calc on how many posts exist in a given group, or in a given feed, then factor in the amount of available minutes any one person will spend scrolling, and then of course there are algorithms and such to consider.

I bet you — They haven’t actually seen it!

They missed something anyway. 

Even if your audience has seen it or read it or watched it, they are going to miss a percentage of what you said.  

Think about how you consume content. 

I tend to open an email, then remember I forgot to tell my husband something for the grocery store, and he’s there now, so I hop over to text him real quick. 

I do, then I notice a new text from someone else and figure I’ll reply real quick so I don’t have to later…

Then maybe I get back to that email, or maybe now I’ve bumped the Facebook icon and noticed a couple of notifications, so I go in there, and end up scrolling. 

I “save for later” some of the neat-looking videos or articles I spot… (Will I come back though????)

See where I’m going here? 

Your audience may begin reading your emailed blog, or they may begin watching that Facebook video and then…

The doorbell rings, or it’s their turn for the doctor next, or the kids have a question, or or or or or or…

There’s a good chance they didn’t make it through the content!

They might thank you to remind them of this amazing thing they completely forgot they never finished.

Most of your audience needs to have repeated exposure.

They will need to repeatedly, consistently see your content, promotions, etc., before they form conclusions, internalize the wisdom shared, and ultimately move towards thinking of YOU as the expert they’re interested in.

This hearkens back to what we know about the way our subconscious minds work. 

Only a teeny tiny percentage of your audience will see something once and be capable of forming an opinion about it.  

As long as that piece of content continues to be relevant to your audience and to your existing message, it is absolutely something worth sharing over again!

Freebie for You…

If you want to learn more about how to use Re-purposing alongside a Content Library to make your content process EASIER, you might enjoy this special freebie. 

Grab it here!