Messaging Misses & EASY Fixes
These are FUN & EASY updates to your Messaging Magick
We Don’t Know What We Don’t Know
I remember most of the bits of criticism I’ve ever received in terms of my writing…
So let’s begin with a gentle reassurance that’s not why we are here…
It’s definitely not a matter of picking things apart for errors, but instead a peek at how to magick up that messaging without hours of extra labor.
Actually there are some really fun and EASY things we can do to immediately improve our Messaging, whether you’re a practiced writer or just getting into it.
#1 – General, Broad Language Vs. Tangible & Specific
When we speak in vague, undefined and generic terms, it doesn’t captivate the specific person we are trying to call in – because she doesn’t realize it’s for her.
You’ve probably seen copy or content that is so general it could apply to anyone, and it fails to capture your attention in the same way that a post directly calling out to YOU will do.
The more tangible and specific the language is, the more connecting it is.
This also means using interesting words, or unusual arrangements of words, and words that are like an “inside scoop” to the specific audience we are speaking to.
One of my favorite tools as a writer has always been a thesaurus.
Now, we do have to be careful to ensure our writing doesn’t just turn into a word salad of interesting and unique words without any cohesive structure, but changing up commonly used words goes a LONG way in fostering attention.
Another thing that reeeeally helps in terms of writing tangibly to a specific audience is – understanding your niched, aligned client.
#2 – Speaking to Your Niche via Desire & Lived Experience
The easiest way to ensure your writing is tangible and will help to connect with her, is to deeply understand who she is, what she desires, and what her lived experience is like. And that is where the niching element comes in. When we niche to desire, we have a clear understanding of what it is she wants in her life. And also, what is her current lived experience? What does her day to day look like from the time she wakes up in the morning? What is it that’s happening for her in her experience that connects into what we help with? So for example, if we have “Moms Who Love Lemonade,” but those moms would like to have healthy options, a healthy lifestyle, and they would like to have less sugar — than we understand that her lived experience is that she loves lemonade, and her kids love it. And maybe even her kids refuse to drink plain water. So that’s the lived experience. That’s the tangible, clear story you can tell in regards to her life. So let’s just say hypothetically, that you make the perfect potion, a magical potion that you can pour into a glass of water, and it will taste like lemonade without all the sugar and unhealthy aspects. As a marketer, you know your audience’s desire, and you know her lived experience. Her desire is to have a healthy lifestyle for herself & her children, but her lived experience is that maybe her kids won’t drink plain water, all they want is lemonade. So you have a clear and tangible picture you can use when you’re talking through your messaging and your marketing. And be specific, tell a story — you can talk about a hot summer’s day, and it’d be so lovely to have a refreshing drink. And then going into the details of her lived experience, as well as the details of her desire. It’s a very effective way of communicating with her and messaging for her in a way that’s going to capture her attention. This specificity helps her to understand that you “get it,” with the follow-up that you have something to help her.
#3 – Random Ramblings vs. Cohesive Content
We also want our Content, offers, freebies, and socials feeds to be cohesive.
For that lovely client sitting at home and scrolling our stuff, we want it to make sense, to tie together in a way she can actually follow along at home.
Let’s just say you go to a really fun and interesting training. And you’re learning all kinds of cool things. And it’s really interesting what the presenter has to share. And then at the end, they talk about their offer, their service or product, whatever that is, but it’s not related at all to the cool things about that training. That feels like a huge letdown.
And it’s very disappointing to the audience, because they may have actually been looking forward to how to work with that person, or get even further down the rabbit hole with that material.
So it helps to have freebies and content that actually connect back to our offers in some way.
Not only does it make it cohesive for her to follow, but it can help juice up interest with a little taste of what working with you would be like in a paid capacity.
It also helps YOU to have a more cohesive map for your business, with freebies pointing into paid opportunities, etc.
That way, everything you’re putting out there IS intuitively inspired, but ALSO strategic at the same time, so you’re not wasting your efforts on content that’s not actually doing the job of generating income for your business.
#4 – “Neuro-Informed Messaging vs. Negative, Pain-Based Marketing
Traditional, older-fashioned marketing dictates a lot of semi-toxic to all-out problematic messaging behaviors.
Everything from “dial up her pain” just to manipulate a sale to not fully disclosing the details of a service before taking payment — just layers of ick and ick.
Often we aren’t even aware or conscious of the negative impact some forms of marketing have.
Understanding “Neuro-Informed Messaging” helps us better tailor our marketing and sales process to diverse neurolinguistic styles, buyer persona needs, and ethical practices.
If you’re intrigued about this subject, then you could check out my free 45-minute training on the subject -“Neuro-Informed Messaging,” or peek at my signature course, Magic & Creation™ which goes deeper into being neuro-informed while also building your clarity and skills of writing to your Niche.
One aspect of Neuro-Informed Messaging is understanding differences in buyer styles, personas, and needs when it comes to how people make their purchasing decisions.
For example, there are some people who need a long period of time to be able to make a buying decision, whereas others are very spontaneous.
There are some people who need to have a “big picture” of things versus others who really need to see those “little details” in order to make a purchasing decision. And they just aren’t going to feel ready to buy unless they have that.
There are still others who need to be able to speak with someone else, a partner, friend, or family member, and / or see testimonials. And our testimonials are not there to show off. They’re not there to show the world how wonderful our clients think we are — They are there for those “external decision makers” who need third party validation in order to feel safe to buy.
For a lot of people, it’s just helpful for them to know that someone else has worked with you already, and had a good experience, and that yes, it’s a legitimate business.
We also want to remain attentive to the real client and the audience who is out there listening, watching and paying attention.
Having kind of your finger on the pulse of that can be even more beneficial than constantly rehashing your “metrics” for clues about engagement.
Remember not to just review “quantitatively,” knowing allllll the damn numbers. But also to look more closely at the qualitative end… Which posts were interesting on which subjects? What kinds of questions are people asking? What’s happening in discussion threads?
Paying attention on social media, reading discussion threads, noticing how people in general are feeling about different topics that relate to your topic.
And that is just as important in your business as reviewing your metrics and all your goals and looking at your open rates and all of those lovely numbers.
Nothing wrong with monitoring those things. But just making sure not to lose sight of the PERSON and the client we are hoping to attract and connect with.
xx
Quickie Take-Away
Less than 5 minutes.
Quickly jot down 1-2 ways you can Magick Up Your Messaging with these tips.
P.S.
Here are some of the tools I use for Marketing, and am also an affiliate for.
They can help support & simplify your Content Marketing process.
AND if you opt to try one, we may both receive a perk!
- Canva – Craft graphics for Content
- SocialBee – Social Posting
- BackBlaze – Backup device files
- Kartra – All-in-1: Email, Courses
- Infinity – Organize Workflows
- LiveWebinar – Plan & Host Webbies
See more about how I use SocialBee in this 14 minute video – to save ooooodles of time and energy – and use my affiliate link to grab a special deal xx