Here’s a super quick Content Assessment for you to consider:

1. Is it STRATEGIC?

2. Is it INSPIRED?

3. Does it feel EASY?

The perfect trilogy = Strategic, Inspired, and EASY.

Why?

It needs to be strategic and have a purpose. It’s there to attract and warm that perfect audience for you.

We also want it to be inspiring and engaging, not just there to be there.

But we also need to be consistent, so it’s important that it feels EASY, sustainable, manageable.

So how do we achieve this?

1. Strategic

We want your content to be client-focused, centered around your client’s journey towards you, and designed with language they can understand and connect with.

The content can be designed to point towards your work – a specific service, product, or program.

It can do some of the “heavy lifting” of leading your audience to move closer to you, to build the desire to work with you.

And we want to approach it from a position of fully understanding your niche and their unique needs and desires.

We can also incorporate an understanding of subconscious motivation styles.

All of these concepts lead your content to be more strategic and purposeful.

2. Inspired

You want your content to attract, educate, excite, invite. 

In a way, your content should beckon….“Come closer, come closer – there’s something juicy going on here.”

So think about the client journey towards your service.

Consider what your service looks like and what type of information your client might need to know or understand in order to get to a space where they are ready to work with you.

Develop practices and habits that foster creativity and juicy new ideas, like Hypnosis or meditation.

3. EASY

Create for yourself a Content Library, or repository, of your best content work.

It becomes a grab’n’go when you need to answer a question, share in a Facebook group, or re-purpose into new content.

Ensure you are adequately re-purposing. Don’t be shy about it!

If you have a number of different things that convey a similar message but in different ways, your audience may be better able to internalize your message.

Not to mention – re-purposing ideas and content saves you time!!

With a little creative inspiration, fostered through good mindset habits, a dash of intuitive strategy, and some skillful methods to make it feel EASY, you can achieve that magical content trifecta and get the path moving seamlessly.

Freebie for You…

If you’d love to better understand how to craft connecting Content that is client-focused AND strategic, you might enjoy this magical “no-boring-intro” Webbie, Client-Focused Crafty Content.  Grab it here!