Do You Have a Content Library?
A Content Library is a storehouse where you keep all of the content that you have created so far.
That could be a compilation of your best videos, your best blogs, or your best written posts for social media.
This is a fabulous way for you to bring together everything that you have generated.
It will save you time when it comes to sharing your content.
We may sometimes think that we need to create fresh new content every day or every week, and that simply isn’t true.
When you spend the time to create a video, or to write a blog or to design some really well-written text for shorter Facebook posts, you can absolutely re-purpose that content over and over again so that you don’t have to do the work twice.
You can take a video and crop it into smaller pieces.
You can also convert it into text and make it into a blog or several written posts.
You can also take your written items and convert those into bullet points for videos, longer blogs and clever quotes and memes with images and graphics.
Then, continue to reuse it for as long as it is still relevant to your business and your work.
So if you create a video or blog that has to do with how you support people or has to do with educating your audience, you can share that immediately.
Then, share it again in two weeks, and again in four weeks and so on.
Your audience only sees a small portion of what you put out regularly, whether its a social media post or email or shares into groups. Only a small portion of what you actually release is viewed by any one person. So reusing that content is completely viable as long as it continues to be relevant!
Review your content library periodically.
Ensure that what you’re releasing is still valid and relevant for the current services and offerings that you’re providing.
You want to include your best work. So if you’ve done something that maybe you’re not as thrilled about or as excited about, it may not be worth including in your library that you will continue to recycle and reuse.
But your favorite videos, your favorite blogs, and the posts that got a lot of response from your audience, those are great opportunities to add to your library.
There are many paths and programs to designing a Content Library that works for you – but the most important thing is that it works for you.
It needs to be simple and repeatable as a process.
Many tools exist ranging from Excel spreadsheets and Word docs, to more advanced programs like Trello and Asana, which offer free versions.
The purpose of the Content Library is ease of use, so you want it to be something that you can quickly access whenever you need a quick blog or even when you’re answering a question in an email or in a Facebook group.
You want to be able to go in quickly, grab the information that you’ve already written, and re-use it!
Freebie for You…
If you want to learn more about how to use a Content Library and re-purposing to make your content process sooo much EASIER, you might enjoy this special freebie.
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